Data-driven Feature · 2025
1792次的关注透视《人民日报》的乡村振兴叙事Harvest: 1,792 ReportsMapping China's rural revitalization in People's Daily
乡村振兴战略,为什么能带动乡村民众生活的变革?把《把酒话桑麻》那个数据库,重新讲成一个普通人愿意看完的故事。Why has the rural revitalization strategy changed everyday life in the countryside? The database, retold as a story a general reader will actually finish.
- Role
- 核心成员 · 内容定位 / 可视化设计Core member · content & visual design
- Year
- 2025
- Team
- 刘浩志 · 赵艺凝 · 黎小漫Liu Haozhi, Zhao Yining, Li Xiaoman
- Award
- 全国二等奖2nd Prize, national
- Based on
- 把酒话桑麻the database

这是一次改写,不是一次重做A rewrite, not a redo
《把酒话桑麻》构建了完整的数据底层,但由于专业属性较强,大众读者的阅读门槛较高。为解决“见数据而不见脉络”的问题,团队对原始数据进行了重新解构与叙事化表达。While the database established a complete data foundation, its highly professional nature raised the reading threshold. To help general readers see the context behind the data, the team deconstructed and narrativized the raw information.
依托同源数据,探索双重形态:一面支撑学术维度的研究,一面服务公共维度的传播。Relying on identical data to explore dual formats: supporting academic research on one side, and serving public communication on the other.
问题The problem
若将1792篇报道按时间线性铺陈,易产生数据平铺的乏味感。团队探索的核心在于捕捉数据内部的“叙事折叠处”——挖掘报道焦点从宏观政策转向微观个体的关键节点,以此构建脉络清晰的故事主轴。Presenting 1,792 reports linearly risks becoming a monotonous trend line. The team's core exploration was to capture the “narrative turning points” hidden in the data—identifying when the focus shifted from macro-policy to micro-individuals, thereby structuring a clear storyline.
结果Outcome
作品获第十届中国数据新闻大赛全国二等奖。与前作《把酒话桑麻》(特等奖)一起,同一套数据地基产出了两个获全国奖项的作品——同一批材料,既撑得起一个可查的库,也撑得起一个能读完的故事。The piece won 2nd Prize (national) at the 10th China Data Journalism Awards. Together with the Grand-Prize-winning database it grew from, one data foundation produced two nationally awarded works — the same material held up both as a queryable archive and as a story you can finish.